1.  Start by successfully negotiating more than 2,000 purchase contracts for other people before you try negotiating a contract on your own behalf.  Extensive experience like this will be invaluable to you to your negotiating success.  If you don't have the time to get this much experience for yourself, you can simply ask someone like me, a successful negotiator and closer of well over 2,000 real estate contracts, to assist you.

2.  Don't believe that proper negotiations result in a win-win relationship.  You should strive for a win-loose relationship for YOUR contract.  Although nearly all top negotiation courses advise students to aim for a long term win-win relationship, this goal will cost you dearly when negotiating your home sale or home purchase contract.  The reason you should not focus on a long term win-win relationship is because you only need to deal with your opponent one time.  Why not do as well for yourself as possible?  You can always use the money you make, or save, during a successful negotiation process in some other part of your life.

Typical negotiations in the business world are between corporate executives who need to develop good working relationships between their firms in order to be successful with future negotiations within the same firm. 

Your primary goal should be to conclude your negotiation with the most amount of money in your pocket as possible at the conclusion of your transaction.  Future relationships are not important.

OTHER KEY POINTS TO MASTER FOR SUCCESSFUL NEGOTIATIONS:
a)  MAKING OR RECEIVING MULTIPLE OFFERS
We frequently see multiple offers on "hot" properties.  You want to have a sound strategy in place prior to this happening in your transaction to insure you have a winning hand.  If you are selling, know how to get the interested buyers to re-write their offers to try and out bid the other offer.  Your net sales price just keeps going up.

If you are the buyer and another offer is presented, you must know how to determine top market value for the home and develop a strategy not to exceed that price, but still end up being the successful bidder.  Just call us and we can discuss some excellent ideas that have proven to be very successful with past clients.  

b) VACANT PROPERTIES 
Know how to determine the underlying motivations before writing your offer or responding to one from a possible buyer.

c) CORPORATE SELLERS 
Corporate owned properties are totally different than typical, individually owned properties.  Corporate sellers think differently and have different objectives and policy guidelines controlling there responses.  Know what these factors are before writing your offer.

d) REPAIRS AFTER CONTRACTING 
e) FORECLOSURE PROPERTIES (REO's)